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Customer service is important in any type of business and is also important in private education. Customer service in public schools is nonexistent compared to that of the average business. In a private school, which is often run very similar to a business they need to be cognizant of the fact that community goodwill, public-relations and great customer service is paramount in their success.
How does a private school engage its customers in a meaningful way? How can a private school give better customer service; what types of things they need to be thinking of? Well, the first thing they need to do is survey all the parents who are paying for the private school and asked them if they are satisfied with the results of their children’s learning and education. Next they need feedback on what they can do better.
After that they need to implement those things that they can do to make the parents feel more comfortable and make sure they are satisfied with the current level of customer service. This is not a trick question, but how do you know when you are achieving the right results?
You know when you are getting good customer service in a private school when the parents send you other offspring’s as they grow older and enter school. Customer service in private schools is a breath of fresh air compared to what the parents are used to in the public school system. Please consider all this in 2006.
“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is an online writer in retirement.